When we select multiple interests in a facebook ads audience, does facebook finds people in all those interests or people with all those interests? We had this question too, Lets see.
When creating a target audience for a Facebook ad, you have the option to select multiple interests. These interests can include things like specific pages or groups that people have liked, hobbies or activities they have expressed interest in, or demographic information such as age and location. When you select multiple interests, Facebook uses its algorithms to find people who have expressed interest in any of the selected interests. For example, if you select “hiking” and “camping” as interests, Facebook will show your ad to people who have liked pages or groups related to hiking, as well as people who have liked pages or groups related to camping. So, it is not necessary for the person to have all the interests that you have selected, but at least one of the interests is mandatory. This can help increase the reach of your ad and make it more likely to be seen by people who are likely to be interested in your product or service.
Additionally, Facebook also provides the option to include or exclude certain interests, behaviors, demographics, and connections, to further refine the target audience. This allows you to be more specific about who sees your ad and helps to optimize your ad’s performance.
When you select multiple interests in a Facebook ads audience, Facebook finds people who have expressed interest in any of the selected interests. So, it is not necessary for the person to have all the interests that you have selected, but at least one of the interests is mandatory.
Including more interests can potentially increase the reach of your ad, as it increases the pool of people who are eligible to see it. However, it’s important to keep in mind that having a larger audience doesn’t necessarily mean that your ad will perform better.
It’s also good to be selective when choosing interests, and only include those that are relevant to your product or service. Having too many unrelated interests can dilute your ad’s message and make it less effective. Additionally, if you include too many interests, your ad may be shown to people who are less likely to be interested in your product or service, which can result in higher costs and lower conversion rates.
It’s best to start with a small number of targeted interests and then monitor the performance of your ad. Based on the results, you can then adjust the audience and interests to optimize the ad’s performance.
In summary, including more interests can help increase the reach of your ad but it’s important to be selective and only include interests that are relevant to your product or service, and also monitor the performance of the ad and make adjustments if necessary.