Category: Marketing

Profit Gap is the difference between Objective and Momentum Lines There are three methods that can be used to make up the required profit difference from existing businessFirst, is the possibility of increasing turnover either through those products which provide an opportunity for economies of scale production, or through the development of new products and…

There are three basic types of competitive market structures Fragmented Markets In this structure, most of the market is in hands of a large number of suppliers. Such markets are very difficult to control. Oligopolistic Markets In this type of structure, market is controlled by a few very large suppliers. Usually this kind of market…