Profit Gap is the difference between Objective and Momentum Lines
There are three methods that can be used to make up the required profit difference from existing business
First, is the possibility of increasing turnover either through those products which provide an opportunity for economies of scale production, or through the development of new products and new markets
Second is through the reduction of costs in running the organization
Third, through the adjustment of prices and discounts to promote the company without a matching loss of sales revenue