- Continuing growth of sales of at least the pace of the industry, to enable the firm to maintain its share of the market.
- Increase in relative market share to increase the relative efficiency of the firm
- Growth in earnings to provide resources for re-investment
- Growth in earnings per share to attract capital
- Continuing addition of new products and new lines
- Continuing expansion of the firm’s customer population
- Absence of excessive seasonal or cyclical fluctuations in sales or earnings